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IT ALL STARTED
from having fun
My wife and I always enjoy going to the most exciting and fun places—Aspen, Cape Cod, Big Sur, Malibu, Key West, Austin, Seattle—you get the drift—and always enjoyed skiing, surfing, windsurfing, biking and whenever possible, exploring our amazing National Parks. We always saw t-shirts and hoodies at there and wondered if there could be a way to connect all of these amazing places.
AFTER A Ski trip...
We had just finished a wild & exciting week shredding the slopes in Colorado on more than our fair share of black diamonds and at dinner, my wife came up with the idea of taking a ski design and putting it with each resort and connect then with HIPPIE. A couple of months later it was done. It was classic. Iconic. Bold. Sexy. Hippie , albeit, our modern interpretation of it--celebrating life, respect for others, respect for our natural environment and love, yes love. We need it. Hippie never looked so good and Stately Wear was born. Then we added more passions—surfing, biking, yoga and more. It was exciting!
was given a chance
We put all the designs in a presentation and went out into the fashion world to see what people who had spent years evaluating new brands thought. No connections, just cold calls—mostly through LinkedIn. People connected! The former head of Calvin Klein said it was brilliant. Target called Stately Wear ‘fun, exciting, inclusive & vibrant.’ One of Capital One’s top apparel bankers said ‘it is the hottest new brand she had seen.’ Another huge retailer asked if we would sell the company to them, and I mean huge! It was our baby, we didn’t want to sell it, we wanted to share it with the people the way we wanted to. The bottom line is we were excited that our ideas were validated and we are so excited to start sharing them with you!
TO SPREAD THE
Less Work More Living
My wife didn’t just need to come up with one great idea, she went for two. About a year later, she came up with Less Work More Living. It was the same concept of celebrating life…a life-work balance. What you loved and where you loved. I remember the first time I wore one of the hoodies, Less Work More Bandon (a famous golf resort in Oregon) to a golf course in Wisconsin. The young woman at the front desk stared at the hoodie and said ‘she wanted one!’ I put a Less Work More Aspen sticker on my 2011 Volvo XC70 and I get random honks, thumbs up and ‘dude, that’s sweet’ comments all the time. The Vail Ski Patrol got a package of them!
come together as one
Now we have officially launched both brands together and continue to get fantastic reviews. We’ve added some sweet duffel bags, tote bags and beanies. We appreciate you coming along for the ride and celebrating the love of what you love and where you love with hippie vibe and a life-work balance. Now you can WEAR WHAT YOU LOVE!
wear what you love