We had an idea to connect the passion for what people love—places and the things you love to do there. It is memories. Your memories. Walking the beaches of Cape Cod with all of the quaint little towns & villages, skiing the pure power and taking in the sites of Aspen, the giant and pristine sand dunes along the western side of Michigan, the laid back surfing spots of California are just a few examples of the hundreds of places we wanted to connect. We took our first designs and showed them to the former CEO of Calvin Klein—he LOVED them. Calvin Klein—that was an iconic and unforgettable moment!
We showed them to a senior executive at Target and one of the country’s top apparel bankers—who said ‘we had the hottest new brands!’.
So we finished making the rest of our designs for surfing, skiing, beaches—your favorite towns, states, parks—and put up our own website to share them with you! We hope that every time you put one of our shirts or hoodies on you think of your favorite memory. Your first kiss, getting married on the beach or on the slopes. Catching your first big wave, catching your first hermit crab, catching big air, catching your first true love! Let us know your favorite memories at your favorite places, post on our Instagram account!